MLA

Pearce, Michael. Customer Relationship Management : How to Develop and Execute a Crm Strategy. New York: Business Express Press, 2021.

APA

Pearce, M. (2021). Customer relationship management : how to develop and execute a CRM strategy. New York: Business Express Press.

Chicago

Pearce, Michael, Customer Relationship Management: How to Develop and Execute a CRM Strategy. New York: Business Express Press, 2021.