MLA

Kotler, Philip, Gary Amstrong, and John A Saunders. Principes Van Marketing : De Europese Editie. Schoonhoven: Academic Service, 1997.

APA

Kotler, P., Amstrong, G., & Saunders, J. A. (1997). Principes van marketing : de Europese editie. Schoonhoven: Academic Service.

Chicago

Kotler, Philip, Gary Amstrong, and John A. Saunders. Principes Van Marketing: De Europese Editie. Schoonhoven: Academic Service, 1997.