Business model generation : a handbook for visionaries, game changers, and challengers

MLA

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation : a Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley, 2010.

APA

Osterwalder, A., & Pigneur, Y. (2010). Business model generation : a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley.

Chicago

Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley, 2010.