Value proposition design : how to create products and services customers want

MLA

Osterwalder, Alexander, et al. Value Proposition Design : How to Create Products and Services Customers Want. Hoboken, N.J.: John Wiley & Sons, 2014.

APA

Osterwalder, A., Bernarda, G., Pigneur, Y., & Smith, A. (2014). Value proposition design : how to create products and services customers want. Hoboken, N.J.: John Wiley & Sons.

Chicago

Osterwalder, Alexander, Gregory Bernarda, Yves Pigneur, and Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, N.J.: John Wiley & Sons, 2014.