MARC Record

Leader
920
  
  
a| ebook
008 250703s----------------------000---eng-d
001 1000000000336969
009 ebk03
090
  
  
a| 1000000000336969
210
  
  
a| IMPLEMENTING AN INTEGRATED MARKETING COMMUNICATIONS STRATEGY
245
  
  
a| Implementing an Integrated Marketing Communications Strategy : How to Benchmark and Improve Marketing Communications Planning in Your Business
260
  
  
a| London b| Thorogood Publishing c| 1999
020
  
  
a| 1-85418-120-3
020
  
  
a| 9786610232918
020
  
  
a| 1-280-23291-9
020
  
  
a| 1-85418-536-5
100
1
  
a| Hart, Norman
856
  
  
u| http://sfxit.ugent.be/sfx_howest?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=1000000000336969&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&svc.fulltext=yes&
866
  
  
s| 3860000000000627 t| 3860000000000650 x| EBSCOhost Business Source Ultimate:Full Text z| 3860000000440785