MARC Record
Leader
920
a| ebook
008
250703s----------------------000---eng-d
001
2550000001179916
009
ebk03
090
a| 2550000001179916
245
a| Concise encyclopedia of advertising
260
b| Routledge
c| 2005
020
a| 0-7890-2210-9
020
a| 1-306-28804-5
020
a| 0-7890-2211-7
020
a| 1-315-80869-2
020
a| 1-317-78730-7
020
a| 1-317-78731-5
100
1
a| Stevens, Robert E
700
1
a| Loudon, David L
700
2
a| David L Loudon
700
2
a| Donald Baack
700
2
a| Kenneth E. Clow
700
2
a| Baack, Donald
700
2
a| Clow, Kenneth E.
856
u| http://sfxit.ugent.be/sfx_howest?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=2550000001179916&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&svc.fulltext=yes&
866
s| 3860000000000627
t| 3860000000000650
x| EBSCOhost Business Source Ultimate:Full Text
z| 3860000000452688