MARC Record

Leader
920
  
  
a| ebook
008 250703s----------------------000---eng-d
001 27671165700041
009 ebk03
090
  
  
a| 27671165700041
245
  
  
a| H2H Marketing: Case Studies on Human-to-Human Marketing
260
  
  
b| Springer Nature (Textbooks & Major Reference Works) c| 2023
020
  
  
a| 3-031-22392-6
020
  
  
a| 3-031-22393-4
100
2
  
a| Philip Kotler
700
2
  
a| Haas, Maximilian
700
2
  
a| Pfoertsch, Waldemar
700
2
  
a| Sponholz, Uwe
856
  
  
u| http://sfxit.ugent.be/sfx_howest?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=27671165700041&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&svc.fulltext=yes&
866
  
  
s| 3860000000000675 t| 3860000000000883 x| SpringerLink Books - AutoHoldings:Full Text z| 5580000006883257