Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) - Pyeman, Jaafar; Wan Rashid, Wan Edura; Hanif, Azlina; Syed Mohamad, Syed Jamal Abdul Nasir; Tan, Peck Leong; Hanif, Azlina; Syed Mohamad, Syed Jamal Abdul Nasir; Tan, Peck Leong; Wan Rashid, Wan Edura (Springer Singapore, 2016)