Retail marketing

Type:
boek
Titel:
Retail marketing
Auteur:
Sullivan, Malcolm; Adcock, Dennis
Jaar:
2002
Taal:
Engels
Uitgever:
London : Thomson, 2002
Paginering:
X, 350 p.: ill.
Plaatsnummer:
SQR.369.3 SULL 02 (Luipaardstraat Kortrijk)
ISBN:
1861526024
Onderwerp:
Marketing
Verkooporganisatie
Verkooptechnieken
Samenvatting:
The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning.
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