MARC Record
Leader
001
001917357
003
BE-GnUNI
005
20230808100030.0
008
010824s2001 ||||||||||||||||| ||eng||
020
a| 0273646621
040
a| Howest
041
0
a| eng
084
a| 369.1
2| vsiso
245
0
0
a| Principles of marketing.
250
a| 3rd ed.
260
a| Essex :
b| Prentice Hall,
c| Cop. 2001.
300
a| 856 p. :
b| ill.
500
a| Met index
650
7
a| Consumentengedrag.
2| gtt
650
4
a| Logistiek management.
650
7
a| Marketing.
2| lcsh
0| (lcsh)sh85081333
650
4
a| Prijsbeleid.
650
4
a| Productbeleid.
650
7
a| Public relations.
2| lcsh
700
1
a| Kotler, Philip,
d| 1931-
0| (viaf)14771959
700
1
a| Armstrong, Gary M.,
d| 1943-
0| (viaf)12402312
700
1
a| Saunders, John A.,
d| 1946-
0| (viaf)164184532
700
1
a| Wong, Veronica,
d| ....-
0| (viaf)
852
4
b| HWSJS
c| SJS
j| SJS.BOEK.369.1.KOTL.01
p| 1002171
920
a| book