Conferences : a twenty-first century industry.

Type:
boek
Titel:
Conferences : a twenty-first century industry.
Auteur:
Rogers, Tony
Jaar:
1998
Taal:
Engels
Uitgever:
Harlow, Essex : Addison-Wesley Longman, 1998
Paginering:
XII, 217 p. : ill.
Plaatsnummer:
SQR.375.9 ROGE 98 (Luipaardstraat Kortrijk)
ISBN:
0582319307
Onderwerp:
Congressen Organisatie
Congrestoerisme
Zakentoerisme
Samenvatting:
1. A global Indystry2. A complex industry3. A fragmented industry?4. A multi-billion pound industry5. A destination industry6. An event industry7. A people industry8. A twenty-first century centuryThe book traces: - the evolution of the modern conference industry from its origins in the USA - assesses the current size and economic value of the industry - details its structure and emerging trends - identifies and describes the key players nationally and internationally - outlines destination and venue marketing organisations - covers the principles and practice of conference and event management - provides full information on education, training and career opportunities
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