Power Public Relations : how to master the new PR

Type:
boek
Titel:
Power Public Relations : how to master the new PR
Auteur:
Saffir, Leonard
Jaar:
2000
Taal:
Engels
Uitgever:
Illinois : NTC Business, 2000
Paginering:
322 p.
Plaatsnummer:
SQR.369.4 SAFF 00 (Luipaardstraat Kortrijk)
ISBN:
0658000608
Onderwerp:
Communicatievaardigheden
Public relations
Samenvatting:
Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In Power Public Relations , he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations promises to reveal new opportunities for anyone who understands the new PR and puts it to work.
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