Propaganda and Persuasion
- Propaganda and Persuasion
- Jowett, Garth S.; O'Donnell, Victoria
- London : SAGE, 2006
- 422 p. : ill.
- Propaganda en Persuasion, Fourth Edition, is the only book of its kind to cover a conprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies and collective memory. Key Features: Offers a comprehensive history of propaganda Encourages a systematic approach to analyzing propaganda Differentiates propaganda from persuasion Table of Contents: Preface to the First Edition / Preface to the Second Edition / Preface to the Third Edition / Preface to the Fourth Edition / Chapter 1: What Is Propaganda, and How Does It Differ From Persuasion? / Chapter 2: Propaganda Through the Ages / Chapter 3: Propaganda Institutionalized / Chapter 4: Propaganda and Persuasion Examined / Chapter 5: Propaganda and Psychological Warfare / Chapter 6: How to Analyze Propaganda / Chatper 7: Propaganda in Action: Four Case Studies / Chapter 8: How Propaganda Works in Modern Society