Propaganda and Persuasion : New and Classic Essays

Type:
boek
Titel:
Propaganda and Persuasion : New and Classic Essays
Auteur:
Jowett, Garth S.; O'Donnell, Victoria
Jaar:
2006
Taal:
Engels
Uitgever:
London : SAGE, 2006
Paginering:
287 p.
Plaatsnummer:
SQR.091 JOWE 06 (Luipaardstraat Kortrijk)
ISBN:
1412908981
Onderwerp:
Communicatievaardigheden
Politiek Geschiedenis
Politieke propaganda
Samenvatting:
Propaganda en Persuasion, Fourth Edition, is the only book of its kind to cover a conprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies and collective memory. Key Features: Offers a comprehensive history of propaganda Encourages a systematic approach to analyzing propaganda Differentiates propaganda from persuasion
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http://bibtest.howest.be/catalog/hws01:001926051