Advertising, communications and promotion management.

Type:
boek
Titel:
Advertising, communications and promotion management.
Auteur:
Rossiter, John R.; Percy, Larry
Jaar:
1998
Taal:
Engels
Uitgever:
Boston : McGraw-Hill, 1998
Paginering:
XVI, 640 p. : ill. ; ill.
Plaatsnummer:
SQR.369.4 ROSSI 98 (Luipaardstraat Kortrijk)
ISBN:
0071155147
Onderwerp:
Adverteren
Marketing
Marketingcommunicatie
Marketingplan
Reclame en media
Reclame
Trade marketing
Samenvatting:
Contents -------- 1. AC&P and marketing objectives 2. Target audience action objectives 3. Communication objectives and positioning 4. Creative strategy 5. Integrated communications strategy 6. Media strategy 7. Advertising research and evaluation
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