Making news : a straight-shooting guide to media relations
- Making news : a straight-shooting guide to media relations
- Henderson, David
- New York : iUniverse Star, 2006
- XIV, 211 p.
- Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: - How to ensure your story will be chosen as today's news - How to gain credibility and achieve effective coverage - How to better communicate with reporters, editors and producers - How to use media coverage to build a distinctive brand image Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or yourself - in today's highly competitive world. Veteran public relations executive, Emmy Award-winning former CBS News correspondent and author David Henderson delivers valuable inside tips, stories and perspective from his own experience and the exclusive perspective from over 100 leading journalists in the United States and Britain. Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results.