a| 9780131542747

a| Howest

a| eng

a| HD30.28

a| 366.43 2| vsiso

a| Strategic management and competitive advantage : b| concept and cases.

a| Upper Saddle River : b| Pearson, c| 2006.

a| XVI, 368 p. : b| ill.

a| PART ONE- The Tools of Strategic Analysis Chapter 1 What Is Strategy and the Strategic Management Process? Chapter 2 Evaluating a Firm's External Environment Chapter 3 Evaluating a Firm's Internal Capabilities Cases- Roadway Express; Apple iTunes; Michelin and the Global Tire Industry; Wal-Mart Stores, Inc.; Harlequin Enterprises PART TWO- Business Level Strategies Chapter 4 Cost Leadership Chapter 5 Product Differentiation Cases- British Motorcycle Industry; JetBlue; Kodak; Levi's; Nike, Inc. PART THREE- Corporate Strategies Chapter 6 Vertical Integration Chapter 7 Corporate Diversification Chapter 8 Organizing to Implement Corporate Diversification Chapter 9 Strategic Alliances Chapter 10 Mergers and Acquisitions Cases- Nucleon, Inc.; LVMH; Ben & Jerry's- Japan;Ebay; The Tale of Eloise and Abelard; Extending the Easy Business Model; Lego; SwissAir; Newell Company; Saatchi & Saatchi; Cooper Industries

a| Bedrijfsorganisatie. 2| gtt

a| Barney, Jay B., d| 1954- 0| (viaf)85286436

a| Hesterly, William S., d| ....- 0| (viaf)

b| HWPNT c| PENTA j| PENTA.366.43 BARN 06 p| 3010539

a| book