MARC Record

Leader
001 001928412
003 BE-GnUNI
005 20230808091752.0
008 080509s2008 ||||||||||||||||| ||eng||
020
  
  
a| 9780071259422
040
  
  
a| Howest
041
0
  
a| eng
050
1
4
a| HD45
084
  
  
a| 366.4 2| vsiso
245
0
0
a| Strategic management of technological innovation.
250
  
  
a| 2nd ed.
260
  
  
a| Boston : b| McGraw-Hill, c| 2008.
300
  
  
a| XV, 313 p. : b| ill.
520
  
  
a| "Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.
650
  
4
a| Bedrijfsstrategie.
650
  
4
a| Productontwikkeling.
650
  
4
a| Strategisch management.
650
  
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a| Technologische innovatie.
700
1
  
a| Schilling, Melissa A., d| ....- 0| (viaf)
852
4
  
b| HWPNT c| PENTA j| PENTA.366.4 SCHI 08 p| 3010583
920
  
  
a| book