MARC Record
Leader
001
001928731
003
BE-GnUNI
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20170403143702.0
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080917s2008 ||||||| |||||||||||eng||
020
a| 9780273713876
040
a| Howest
041
0
a| eng
084
a| 369.1
2| vsiso
245
0
0
a| International marketing and export management.
250
a| 6th ed.
260
a| New York :
b| Prentice Hall,
c| 2008.
300
a| XXVI, 706 p.
520
a| Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 - Export Market Selection: Definition and Strategies Chapter 5 - Information for International Market(ing) Decisions Chapter 6 - Market Entry Strategies Chapter 7 - Export Entry Modes Chapter 8 - Nonexport Entry Modes Chapter 9 - Product Decisions Chapter 10 - Pricing Decisions Chapter 11 - Financing and Methods of Payment Chapter 12 - Promotion and Marketing Communication Chapter 13 - Handling Export Orders and Supply Chain Management Chapter 14 - Organization of International Marketing Activities
650
4
a| Export.
650
4
a| Internationale marketing.
700
1
a| Albaum, Gerald S.,
d| 1933-
0| (viaf)27223593
700
1
a| Duerr, Edwin,
d| ....-
0| (viaf)
852
4
b| HWSJS
c| SJS
j| SJS.BOEK.369.1.INTE
p| 1005303
852
4
b| HWSJS
c| SJS
j| SJS.BOEK.369.1.INTE
p| 1005327
920
a| book