Event marketing : how to successfully promote events, festivals, conventions, and expositions

Type:
boek
Titel:
Event marketing : how to successfully promote events, festivals, conventions, and expositions
Auteur:
Hoyle, Leonard H.
Jaar:
2002
Taal:
Engels
Uitgever:
New York : John Wiley & Sons, 2002
Paginering:
XXIV, 224 p.
Plaatsnummer:
SQR.375.91 HOYL 02 (Luipaardstraat Kortrijk)
ISBN:
9780471401797
Onderwerp:
Marketing Cultuurtoerisme
Samenvatting:
Foreword. Preface. Introduction to Event Marketing. Event Promotion, Advertising, and Public Relations. Electronic Event Marketing Strategies. Funding the Event Marketing Program. Marketing Association Meetings, Conferences, Events, and Expositions. Marketing Corporate Meetings, Products, Services, and Events. Marketing Festivals, Fairs, and Other Special Events. Trends in Event Marketing. Appendix A: Selling Summerville's Celebration to the Press. Appendix B: Resources. References. Index.
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http://bibtest.howest.be/catalog/hws01:001928825