PR! : a social history of spin.

Type:
boek
Titel:
PR! : a social history of spin.
Auteur:
Ewen, Stuart
Jaar:
1996
URL:
http://books.google.com/books?id=MvYKpP6BKkYC&hl=nl (Howest) Google Books
Taal:
Engels
Uitgever:
New York : Basic, 1996
Paginering:
XII, 480 p.
Plaatsnummer:
SQR.091 EWEN 96 (Luipaardstraat Kortrijk)
ISBN:
9780465061792
Onderwerp:
Public relations
Samenvatting:
1 Visiting Edward Bernays 2 Dealing in Reality. Protocols of Persuasion 3 Truth Happens: An Age of Publicity Begins 4 Controlling Chaos 5 "Educate the Public!" 6 House of Truth 7 Social Psychology and the Quest for the Public Mind 8 Unseen Engineers: Biography of an Idea 9 Modern Pipelines of Persuasion 10 Optical Illusions 11 Silver Chains and Friendly Giants 12 The Greater Good 13 The New Deal and the Publicity of Social Enterprise 14 Money Talks: The Publicity of Private Enterprise 15 Public Ultimatums 16 Engineering Consensus Coda: The Public and Its Problems: Some Notes for the New Millennium PR! is Stuart Ewen's long-awaited, pathbreaking history of public relations. It begins with the first World War when Ivy Lee, one of the nation's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted. He examines the social conditions that spawned public relations, the ideas that inspired its strategists, and the increasing use of images as tools of persuasion. Using previously confidential sources, and with the aid of dozens of rare illustrations from the past hundred years, PR! lays bare the contours and contradictions of American democracy as we approach a new millennium.
Permalink:
http://bibtest.howest.be/catalog/hws01:001928843