High visibility : transforming your personal and professional brand.

Type:
boek
Titel:
High visibility : transforming your personal and professional brand.
Auteur:
Rein, Irving J.; Hamlin, Michael; Kotler, Philip; Stoller, Martin R.
Jaar:
2003
URL:
http://books.google.com/books?id=Ka2mzeYQSJkC&hl=nl (Howest) Google Books
Taal:
Engels
Uitgever:
New York : McGraw-Hill, 2003
Paginering:
XII, 366 p.
Plaatsnummer:
SQR.369.1 REIN 03 (Luipaardstraat Kortrijk)
ISBN:
0071456805
Onderwerp:
Merken
Merkenmanagement
Samenvatting:
I. FOUNDATIONS OF HIGH VISIBILITY MARKETING 1. The branding proposition 2. Commanding a high visibility premium 3. How the high visibility industry works 4. Distinguishing high visibility sectors and hierarchies 5. Who are the high visibility customers II. STRATEGIES FOR ACHIEVING AND SUSTAINING HIGH VISIBILITY 6. Strategies for marketing high visibility 7. Misconceptions of brand building 8. The four steps of brand transformation 9. Delivering the brand 10. Publicizing the brand 11. Sustaining the brand 12. Managing brand identity in an ever-changing marketplace
Permalink:
http://bibtest.howest.be/catalog/hws01:001928850