The event marketing handbook : beyond logistics and planning

Type:
boek
Titel:
The event marketing handbook : beyond logistics and planning
Auteur:
Saget, Allison
Jaar:
2006
Taal:
Engels
Uitgever:
[Chicago] : Kaplan, 2006
Paginering:
XVII, 300 p.
Plaatsnummer:
SQR.375.91 SAGE 06 (Luipaardstraat Kortrijk)
ISBN:
9781419515064
Onderwerp:
Evenementen Organisatie
Samenvatting:
1. EventBLT 2. Discovery 3. Target audience profile 4. Sponsor, exhibit, attend, or host an event BRAND RECOGNITION 5. Positioning and messaging 6. Creative materials, promotional items, and giveaways 7. Sales collateral LEAD GENERATION 8. Leads 9. Event measurement and ROI THOUGHT LEADERSHIP 10. Thought leadership 11. Strategic philanthropy 12. Meeting technology 13. Putting it all together-the event plan with logistics you need to know Resources
Permalink:
http://bibtest.howest.be/catalog/hws01:001929503