a| 9780470393741

a| Howest

a| eng

a| HD30.255

a| 504.03

a| 351.31 2| vsiso

a| Green to gold : b| how smart companies use environmental strategy to innovate, create value, and build competitive advantage.

a| Hoboken : b| Wiley, c| 2009.

a| XXV, 380 p. : b| ill.

a| "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company?s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

a| Esty, Daniel C., d| ....- 0| (viaf)

a| Winston, Andrew S., d| ....- 0| (viaf)

b| HWPNT c| PENTA j| PENTA.351.31 ESTY 09 p| 3011188

a| book