MARC Record
Leader
001
001930684
003
BE-GnUNI
005
20230809091646.0
008
100518s2009 ||||||||||||||||| ||eng||
020
a| 9780131590496
040
a| Howest
041
0
a| eng
050
1
4
a| TX335
084
a| 369.11
2| vsiso
245
0
0
a| Consumer economics :
b| issues and behaviors.
250
a| 2nd ed.
260
a| Upper Saddle River :
b| Pearson,
c| 2009.
300
a| XXIII, 504 p. :
b| ill.
520
a| This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world-all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.Anyone interested in consumer behavior.
700
1
a| Goldsmith, Elizabeth B.,
d| ....-
0| (viaf)
852
4
b| HWPNT
c| PENTA
j| PENTA.369.11 GOLD 09
p| 3011913
920
a| book