The lovemarks effect : winning in the consumer revolution.

Type:
boek
Titel:
The lovemarks effect : winning in the consumer revolution.
Auteur:
Cassano, Silvano; Downer, Roger; Roberts, Kevin
Jaar:
2006
Taal:
Engels
Uitgever:
New York : powerHouse, cop. 2006
Paginering:
272 p. : ill.
Plaatsnummer:
SQR.369.1 ROBE 06 (Luipaardstraat Kortrijk)
ISBN:
9781576872673
Onderwerp:
Consumentengedrag
Marketing
Merken
Merkenbeleid
Samenvatting:
Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.
Permalink:
http://bibtest.howest.be/catalog/hws01:001930864