a| 9780470451021

a| Howest

a| eng

a| 770.6 2| vsiso

a| A fine line : b| how design strategies are shaping the future of business.

a| San Francisco : b| Jossey-Bass, c| 2009.

a| XIV, 183 p. : b| ill.

a| Foreword. The Author. Introduction. Chapter 1: Design-Driven Strategy: Staking a Claim in the Creative Economy. Chapter 2: True Lies: The Role of Leadership in Innovation. Chapter 3: Designing to Win: The Creative Business Strategy. Chapter 4: Minds Beat Money: The Innovation Process, Step by Step. Chapter 5: A Business Design Revolution: The Greening of Planet, Inc. Chapter 6: Design-Driven Strategies for Better Business-And a Better World. Chapter 7: The Factories. Epilogue. Resources.

a| Esslinger, Hartmut, d| ....- 0| (viaf)

b| HWPNT c| PENTA j| PENTA.770.6 ESSL 09 p| 3012343

a| book