a| 9780061766084

a| Howest

a| eng

a| 366.1 2| vsiso

a| Change by design : b| how design thinking transforms organizations and inspires innovation.

a| New York : b| Harper Collins, c| 2009.

a| VIII, 264 p.

a| Introduction: The Power Of Design Thinking Part I What Is Design Thinking? 1 Getting Under Your Skin, or How Design Thinking Is about More Than Style 2 Converting Need into Demand, or Putting People First 3 A Mental Matrix, or "These People Have No Process!" 4 Building To Think or The Power of Prototyping 5 Returning To the Surface, or The Design of Experiences 6 Spreading The Message or The Importance of Storytelling Part II Where Do We Go from Here? 7 Design Thinking Meets the Corporation, or Teaching To Fish 8 The New Social Contract or We're All in This Together 9 Design Activism, or Inspiring Solutions With global Potential 10 Designing Tomorrow-Today Ideo Project Case Studies Index

a| Organizational change.

a| Design, Industrial.

a| Brown, Tim, d| 1954- 0| (viaf)276441397

b| HWPNT c| PENTA j| PENTA.366.1 BROW 09 p| 100000007318

b| HWPNT c| PENTA j| PENTA.LWB.658.51 BROW 09 p| 3012370

a| book