MARC Record
Leader
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001931647
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BE-GnUNI
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20230809091648.0
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110301s2010 ||||||| |||||||||||eng||
020
a| 9780273726227
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a| Howest
041
0
a| eng
084
a| 369.1
2| vsiso
245
0
0
a| Global marketing :
b| a decision-oriented approach.
250
a| 5th ed.
260
a| Harlow :
b| Prentice Hall,
c| 2010.
300
a| XLIII, 756 p. :
b| ill.
520
a| The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
650
4
a| Go international.
650
4
a| International office.
650
7
a| Marketing.
2| lcsh
0| (lcsh)sh85081333
700
1
a| Hollensen, Svend,
d| ....-
0| (viaf)
852
4
b| HWPNT
c| PENTA
j| PENTA.369.1 HOLL 10
p| 4008161
920
a| book