MARC Record

Leader
001 001932637
003 BE-GnUNI
005 20230805103418.0
008 111025s2010 ||||||||||||||||| ||eng||
020
  
  
a| 9780230219762
040
  
  
a| Howest
041
0
  
a| eng
050
1
4
a| HF5415.153
080
  
  
a| 658.512.2
245
0
0
a| Identifying hidden needs : b| creating breakthrough products.
260
  
  
a| Hampshire : b| Palgrave, c| 2010.
300
  
  
a| XXIV, 261 p. : b| ill.
520
  
  
a| Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this. From a top author team with a wealth of experience in the industry and the academic field, Identifying Hidden Needs is full of practical examples and case studies on real products and services. From Coca-Cola to Bentley, Procter and Gamble to IKEA, Identifying Hidden Needs explains why these companies have been so successful.
650
  
7
a| 369.1. 2| vsiso
700
1
  
a| Goffin, Keith, d| ....- 0| (viaf)
700
1
  
a| Koners, Ursula, d| ....- 0| (viaf)
700
1
  
a| Lemke, Fred, d| ....- 0| (viaf)
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 GOFF 10 p| 3012785
920
  
  
a| book