a| 9780470824306

a| Howest

a| eng

a| HD59.6 b| A78

a| 091 2| vsiso

a| Devereux, Mary M., d| ....- 0| (viaf)

a| Public relations in Asia pacific : b| communicating effectively across cultures / c| Mary M. Devereux, Anne Peirson-Smith.

a| Singapore : b| John Wiley & Sons, c| 2009.

a| X, 230 p.

a| Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world's fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It's a "must" read for those interested in public relations careers and those new to the profession; and it's a first-rate refresher for the established professional.

a| Go international.

a| International office.

a| Public relations.

a| Peirson-Smith, Anne, d| ....- 0| (viaf)

b| HWPNT c| PENTA j| PENTA.091 DEVE 09 p| 4009506

a| book