a| 9780736090384

a| Howest

a| eng

a| 091 2| vsiso

a| Sport public relations : b| managing stakeholder communication.

a| 2nd ed.

a| Champaign : b| Human Kinetics, c| 2012.

a| X, 373 p. : b| ill.

a| Preface Acknowledgments Chapter 1: Introducing Sport Public Relations Definition of Sport Public Relations Characteristics of Sport Public Relations Sport Public Relations in Practice The Value of Public Relations Chapter 2: Integrating Public Relations with Strategic Management PR as a Strategic Management Tool Organizational Stakeholders and Constituents Issues Management Organizational Reputation Chapter 3: Creating Public Relations Campaigns Distinguishing Between Programs and Campaigns Planning and Executing Campaigns Working With Public Relations Firms Learning From Case Studies Chapter 4: Using the Internet in Sport Public Relations Evaluating Web Use in Sport PR Developing a Website Structuring Websites for Specific Stakeholders Identifying New Media Limitations and Problems Chapter 5: Developing Organizational Media Media Guides Other Organizational Media Electronic Organizational Media Corporate Communications Chapter 6: Focusing on the Sport Organization-Media Relationship Defining

a| Mass Media Mass Media Structures Relationship Between Mass Media and Sport Evolution of Sport PR Future of Sport PR Chapter 7: Managing the Sport Organization-Media Relationship Identifying Influential Media Serving Media at Organizational Events Developing a Media Policy Maximizing Media Exposure Chapter 8: Employing News Media Tactics News Releases Media Kits Social Media Releases Chapter 9: Staging Interviews, News Conferences, and Media Events Interviews News Conferences Media Days Chapter 10: Communicating in Times of Crisis Nature of Crises and the Need to Plan for Them Preparing for a Crisis Managing a Crisis Assessing a Crisis Response Chapter 11: Exploring Unmediated Communication Tactics Advantages of Unmediated Communication Tactics Results of Unmediated Communication Tactics Types of Unmediated Communication Activities Chapter 12: Demonstrating Social Responsibility Unique Aspects of CSR in Sport CSR Dimensions in Sport Planning CSR Programs Benefits of Demonstrating CSR A Final Word

a| Chapter 13: Communicating With Internal Publics Employee Relations Investor Relations Chapter 14: Communicating With External Publics Customer Relations Sponsor Relationship Management Donor Relations Government Relations Chapter 15: Legal and Ethical Dimensions of Sport Public Relations Legal Dimensions of Sport PR Ethical Dimensions of Sport PR Appendix A Selected Pages From a Media Guide Appendix B Sample Crisis Communication Plan Appendix C Community Relations Plan for a Minor League Baseball Franchise References Index About the Authors

a| Public relations. 2| lcsh

a| Sport. 2| gtt 0| (NL-LeOCL)078672481

a| Stoldt, G. Clayton, d| ....- 0| (viaf)

a| Branvold, Scott E., d| ....- 0| (viaf)

a| Dittmore, Stephen W., d| ....- 0| (viaf)

b| HWPNT c| PENTA j| PENTA.091 STOL 12 p| 4009681

a| book