MARC Record

Leader
001 001965347
003 BE-GnUNI
005 20240816091520.0
008 120712s2012 nyu ||b |001 ||eng||
010
  
  
a| 2012023774
020
  
  
a| 9780307954794 q| (hbk.)
020
  
  
a| 9780307954817 q| (ebk.)
040
  
  
a| Howest
042
  
  
a| pcc
043
  
  
a| n-us---
050
1
4
a| JK2281
082
0
0
a| 324.70973 2| 23
084
  
  
a| 330.3 2| vsiso
084
  
  
a| POL008000 a| PSY045010 a| POL007000 2| bisacsh
100
1
  
a| Issenberg, Sasha, d| ....- 0| (viaf)
245
1
4
a| The victory lab : b| the secret science of winning campaigns / c| Sasha Issenberg.
250
  
  
a| 1st ed.
260
  
  
a| New York : b| Crown, c| c2012.
300
  
  
a| 357 p. ; c| 25 cm.
520
  
  
a| Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques - which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods - and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
504
  
  
a| Includes bibliographical references (p. [329]-344) and index.
520
  
  
a| "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- c| Provided by publisher.
650
  
4
a| Internet in political campaigns z| United states.
650
  
4
a| Political campaigns z| United states.
650
  
4
a| Political campaigns x| Technological innovations z| United states.
650
  
4
a| Political campaigns x| Psychological aspects z| United states.
650
  
4
a| Political science / political process / elections.
650
  
4
a| Psychology / movements / behaviorism.
650
  
4
a| Political science / political ideologies / democracy.
852
4
  
b| HWPNT c| PENTA j| PENTA.330.3 ISSE 12 p| 4009893
920
  
  
a| book