Food and the tourism experience : the OECD-Korea workshop

Type:
boek
Titel:
Food and the tourism experience : the OECD-Korea workshop
Auteur:
OECD; Dupeyras, Alan
Jaar:
2012
URL:
http://www.keepeek.com/Digital-Asset-Management/oecd/industry-and-services/food-and-the-tourism-experience_9789264171923-en (Howest) Online book
http://www.oecd-ilibrary.org/content/images/food-and-the-tourism-experience_9789264171923-en.jpg (Howest)
Taal:
Engels
Uitgever:
Paris : OECD Publishing, 2012
Paginering:
173 p.: ill.
Plaatsnummer:
SQR.375.9 OECD 12 (Luipaardstraat Kortrijk)
ISBN:
9789264110595
Onderwerp:
Toerisme Voeding
Samenvatting:
Tourism is a major part of the contemporary experience economy, in which food plays an important role. Food is a key part of all cultures, a major element of global intangible heritage and an increasingly important attraction for tourists. The linkages between food and tourism also provide a platform for local economic development, which can be strengthened by the use of food experiences for branding and marketing destinations. One of the major challenges in the experience economy is dealing with the shift towards intangible culture and heritage. The focus of many tourists has changed from the classic 'must see' physical sights such as museums and monuments towards a ‘must-experience’ imperative to consume intangible expressions of culture, such as atmosphere, creativity and lifestyle. This provides new opportunities for tourism destinations as well as new challenges, particularly in the areas of experience development, marketing and branding.
Permalink:
http://bibtest.howest.be/catalog/hws01:002004389