a| GBB300689 2| bnb

a| 9780205873340 q| pbk.

a| 0205873340 q| pbk.

a| Howest

a| HD59

a| 091 2| vsiso

a| Wilcox, Dennis L., d| ....- 0| (viaf)59211211

a| Public relations : b| writing and media techniques / c| Dennis L. Wilcox, Bryan H. Reber.

a| 7th ed.

a| New Jersey : b| Pearson Education, c| 2013.

a| XXIV, 534 p. : b| ill. ; c| 24 cm.

a| Includes index.

a| Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies - the Internet, Webcasting, etc. - and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

a| Public relations x| Authorship z| United States.

a| Public relations z| United States.

a| Public relations.

a| Reber, Bryan H., d| ....- 0| (viaf)

u| http://www.zizoshop.com/media/catalog/product/cache/3/image/1200x1200/9df78eab33525d08d6e5fb8d27136e95/9/7/9780205873340.jpg 3| (Howest)

b| HWPNT c| PENTA j| PENTA.091 WILC 13 p| 4009978

a| book