MARC Record
Leader
001
002032578
003
BE-GnUNI
005
20230807094755.0
008
120127s2011 nyua ||b |001 ||eng|d
010
a| 2011907226
020
a| 9781933820200
q| pbk.
020
a| 1933820209
q| pbk.
035
a| (OCoLC)ocn741509854
040
a| Howest
042
a| lccopycat
050
0
0
a| ZA4235
b| .R67 2011
082
0
4
a| 006.3/12
2| 23
084
a| 528
2| vsiso
100
1
a| Rosenfeld, Louis,
d| ....-
0| (viaf)
245
1
0
a| Search analytics for your site :
b| conversations with your customers /
c| Louis Rosenfeld.
260
a| Brooklyn (N.Y.) :
b| Rosenfeld Media,
c| c2011.
300
a| Xvii, 199 p. :
b| col. ill. ;
c| 23 cm.
504
a| Includes bibliographical references and index.
520
a| "When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover.
505
0
a| How site search analytics can save your butt -- Site search analytics in a nutshell -- Pattern analysis -- Failure analysis -- Session analysis -- Audience analysis -- Goal-based analysis -- Practical tips for improving search -- Practial tips for improving site navigation and metadata -- Practical tips for improving content -- Bridging web analytics and user experience.
650
7
a| Web usage mining.
2| lcsh
650
7
a| Internet searching.
2| lcsh
650
7
a| Internet users
x| Statistics
x| Data processing.
2| lcsh
650
7
a| Web site development.
2| lcsh
852
4
b| HWPNT
c| PENTA
j| PENTA.528 ROSE 11
p| 3013557
920
a| book