Strategy for tourism

Type:
boek
Titel:
Strategy for tourism
Auteur:
Tribe, John
Jaar:
2010
URL:
http://www.goodfellowpublishers.com/picture_thumb/picture456.jpg (Howest)
Taal:
Engels
Uitgever:
Oxford : Goodfellow, 2010
Paginering:
VI, 258 p. : ill. ; 25 cm.
Plaatsnummer:
SQR.375.5 TRIB 10 (Luipaardstraat Kortrijk)
ISBN:
9781906884079
Onderwerp:
Tourism Management
Strategic planning
Toerisme Strategisch management
Samenvatting:
Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes (e.g. ad- hoc events, sustainability, inclusion, pro-poor). Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.
Permalink:
http://bibtest.howest.be/catalog/hws01:002036899