Strategy for tourism
- Strategy for tourism
- Tribe, John
- http://www.goodfellowpublishers.com/picture_thumb/picture456.jpg (Howest)
- Oxford : Goodfellow, 2010
- VI, 258 p. : ill. ; 25 cm.
- Tourism Management
Toerisme Strategisch management
- Strategy for Tourism is an internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts, such as organizations, destinations, governments, NGOs and IGOs, as well as for special purposes (e.g. ad- hoc events, sustainability, inclusion, pro-poor). Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.