Marketing destinations and venues for conferences, conventions and business events

Type:
boek
Titel:
Marketing destinations and venues for conferences, conventions and business events
Auteur:
Davidson, Rob; Rogers, Tony
Jaar:
2006
Taal:
Engels
Uitgever:
Oxford : Butterworth-Heinemann, 2006
Paginering:
VII 271 p. : ill. ; 25 cm.
Plaatsnummer:
SQR.375.9 DAVI 06 (Luipaardstraat Kortrijk)
ISBN:
9780750667005
Onderwerp:
Congresses and conventions Marketing
Congresses and conventions Management
Eventmanagement
Congressen
Samenvatting:
Marketing destinations and venues for conferences, conventions and business events focuses on the marketing and promotion of destinations and venues targeting the business onference and convention market. It combines an academic, theoretical approach to the subject with practical, 'hands-on' advice for those with current of future responsibility for marketing destinations and venues in the conference sector.
Permalink:
http://bibtest.howest.be/catalog/hws01:002073012