a| 9783899554625 q| hardback

a| Howest

a| 659

a| 754.1 2| z

a| Joe La Pompe 100 visual ideas, 1000 great ads.

a| 100 visual ideas, 1000 great ads b| how advertising recycles and hijacks world famous symbols and images

a| Luxembourg : b| Maison Moderne, c| 2012.

a| 224 p. : b| ill.

a| In 100 Visual Ideas, 1000 Great Ads, the French blogger and undercover advertising expert Joe La Pompe exposes the not-so-secret visual recipes behind successful ads. La Pompe extracts the 100 most popular visual ideas and recurring subject s from the world of advertising. He then presents the ten best campaigns from around the world that are based on each of these themes, yet have implemented them in a variety of different ways. By illustrating correlations and inspirations, this book offers advertising agencies and designers informed, entertaining, and often revealing insights into the world of commercial seduction.

a| La Pompe, Joe, d| ....- 0| (viaf) 4| aut

a| Koedinger, Mike, d| ....- 0| (viaf) 4| edt

u| http://www.joelapompe.net/ 3| (Howest) Related website

b| HWPNT c| PENTA j| PENTA.754.1 POMP 12 p| 3013915

a| book