MARC Record

Leader
001 002109995
003 BE-GnUNI
005 20230731094044.0
008 131115s2013 enka || |001 ||eng|d
016
  
  
a| 016225044
020
  
  
a| 9780500290750
035
  
  
a| (OCoLC)ocn820779539
040
  
  
a| Howest
084
  
  
a| 369.4 2| vsiso
100
1
  
a| Adz, King, d| 1969- 0| (viaf)24930579
245
1
4
a| The stuff you can't bottle : b| advertising for the global youth market / c| by King Adz.
260
  
  
a| London : b| Thames & Hudson, c| 2013.
300
  
  
a| 342 p. : b| ill.
500
  
  
a| Includes index.
504
  
  
a| Includes bibliographical references and index.
520
  
  
a| In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.
650
  
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a| Advertising. 2| lcsh
650
  
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a| Marketing. 2| lcsh 0| (lcsh)sh85081333
650
  
7
a| Subculture. 2| lcsh
650
  
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a| Target marketing. 2| lcsh
650
  
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a| Young adult consumers. 2| lcsh
650
  
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a| Young adults x| Attitudes. 2| lcsh
650
  
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a| Young adults x| Conduct of life. 2| lcsh
650
  
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a| Young consumers. 2| lcsh
852
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b| HWPNT c| PENTA j| PENTA.369.4 ADZ 13 p| 4010361
920
  
  
a| book