Public relations : strategies and tactics

Type:
boek
Titel:
Public relations : strategies and tactics
Auteur:
Wilcox, Dennis L.; Cameron, Glen T.
Jaar:
2012
Taal:
Engels
Uitgever:
New York : Pearson Longman, 2012
Paginering:
594 p. : col. ill. ; 26 cm.
Plaatsnummer:
SQR.091 WILC 12 (Luipaardstraat Kortrijk)
ISBN:
9780205770885
Onderwerp:
Public relations
Public relations Strategies
Public relations Tactics
Samenvatting:
Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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