MARC Record

Leader
001 002182697
003 BE-GnUNI
005 20250512203833.0
008 150112s2015 enka ||b |001 ||eng|c
020
  
  
a| 9780273786542 q| paperback
020
  
  
z| 9780273786573 q| PDF
020
  
  
z| 9780273786559 q| eText
035
  
  
a| (IeDuTC)b159662990
040
  
  
a| Howest
084
  
  
a| 369.3 2| vsiso
100
1
  
a| Chaffey, Dave, d| 1963- 0| (viaf)10145864
245
1
0
a| Digital business and e-commerce management : b| strategy, implementation and practice / c| Dave Chaffey.
250
  
  
a| 6th ed.
260
  
  
a| Harlow : b| Pearson Education Limited, c| 2015.
300
  
  
a| XXXI, 680 p.: ill.
500
  
  
a| Previous edition: 2011.
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a| Includes bibliographical references and index.
650
  
7
a| Business enterprises x| Computer networks. 2| lcsh
650
  
7
a| E-commerce. 2| gtt
650
  
7
a| Electronic commerce. 2| lcsh
852
4
  
b| HWPNT c| PENTA j| PENTA.369.3 CHAF 15 p| 4011036
920
  
  
a| book
264
  
1
a| Harlow, United Kingdom : b| Pearson Education Limited, c| 2015.