MARC Record

Leader
001 002224029
003 BE-GnUNI
005 20170403145304.0
008 110902s2012 njua b 001 0 eng
020
  
  
a| 9781118167762 q| hardback
040
  
  
a| Howest
100
1
  
a| Bodnar, Kipp, d| 1982- 0| (viaf)
245
1
4
a| The B2B social media book : b| become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more / c| Kipp Bodnar and Jeffrey L. Cohen.
260
  
  
a| Hoboken, N.J. : b| Wiley, c| 2012.
300
  
  
a| XIX, 218 p. : b| ill. ; c| 24 cm.
504
  
  
a| Includes bibliographical references (p. 205-208) and index.
520
  
  
a| Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.
650
  
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a| Internet marketing. 2| lcsh
650
  
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a| Social media x| Economic aspects. 2| lcsh
650
  
7
a| Online social networks x| Economic aspects. 2| lcsh
650
  
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a| Social media x| B2B.
700
1
  
a| Cohen, Jeffrey L., d| 1965- 0| (viaf)
852
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b| HWPNT c| PENTA j| PENTA.369.1 BODN 12 p| 4010856
920
  
  
a| book