MARC Record

Leader
001 002232762
003 BE-GnUNI
005 20230807133232.0
008 120210s2012 nyua ||b |001 ||eng||
010
  
  
a| 2012005630
020
  
  
a| 9781848729698
040
  
  
a| Howest
050
1
4
a| HF5415.32
084
  
  
a| 369.1 2| vsiso
245
0
0
a| Online consumer behavior : b| theory and research in social media, advertising, and e-tail / c| ed. Angeline G. Close.
260
  
  
a| New York : b| Routledge, c| 2012.
300
  
  
a| XXXIII, 366 p. : b| ill. ; c| 24 cm.
504
  
  
a| Includes bibliographical references and index.
520
  
  
a| Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
650
  
4
a| Consumentengedrag.
650
  
4
a| Consumer behavior.
650
  
4
a| Electronic commerce x| Psychological aspects.
650
  
4
a| Internet marketing.
650
  
4
a| Marketing x| Sociale media.
650
  
4
a| Online marketing.
700
1
  
a| Close, Angeline, d| ....- 0| (viaf) 4| edt
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 CLOS 12 p| 4010984
920
  
  
a| book