The handbook of communication and corporate reputation

Type:
boek
Titel:
The handbook of communication and corporate reputation
Auteur:
Carroll, Craig E.
Jaar:
2013
Taal:
Engels
Uitgever:
Chicester : John Wiley & Sons, 2013
Paginering:
XXVII, 622 p.
Plaatsnummer:
SQR.366.4 CARR 13 (Luipaardstraat Kortrijk)
ISBN:
9781119061236
Onderwerp:
Communicatie Organisaties
Corporate communication
Ondernemingen Reputatie
Public relations
Samenvatting:
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley–Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast–growing field featuring contributions by key international scholars Brings together state–of–the–art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation.
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http://bibtest.howest.be/catalog/hws01:002234369