MARC Record

Leader
001 002236425
003 BE-GnUNI
005 20230805103849.0
008 150609s2015 nju|||||||||||00| ||eng|d
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a| 9781119076315
035
  
  
a| (BOKR)9781119076315
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a| Howest
050
1
4
a| CB161
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a| 305.1 2| vsiso
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0
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a| Trend-Driven Innovation : b| beat Accelerating Customer Expectations / c| Henry Mason, David Mattin, Maxwell Luthy e.a.
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a| New Jersey : b| John Wiley & Sons, c| 2015.
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a| 336 p.: ill.
520
  
  
a| Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
650
  
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a| Organisaties x| Innovatie.
650
  
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a| Organisaties x| Trends.
700
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a| Luthy, Maxwell, d| ....- 0| (viaf)
700
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a| Mason, Henry, d| ....- 0| (viaf)
700
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a| Mattin, David, d| ....- 0| (viaf)
852
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b| HWPNT c| PENTA j| PENTA.305.1 MASO 15 p| 4010935
920
  
  
a| book