MARC Record

Leader
001 002254362
003 BE-GnUNI
005 20250124085154.0
008 151207s2016 nyua || |000 ||eng|d
020
  
  
a| 9780393249132 q| (hbk.)
040
  
  
a| Howest
050
1
4
a| HB1
082
0
4
a| 658.872 2| 23
084
  
  
a| 309 2| vsiso
100
1
  
a| Parker, Geoffrey G., d| ....- 0| (viaf)305046779
245
1
0
a| Platform revolution : b| how networked markets are transforming the economy - and how to make them work for you / c| Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary.
260
  
  
a| New York : b| W.W. Norton & Co., c| 2016.
300
  
  
a| XIII, 336 p. : b| ill. ; c| 25 cm.
650
  
4
a| Internet marketing.
650
  
4
a| Information technology x| Management.
650
  
4
a| Technological innovations x| Management.
650
  
4
a| Organizational effectiveness.
650
  
4
a| Organizational change.
650
  
4
a| Strategic planning.
700
1
  
a| Van Alstyne, Marshall, d| ....- 0| (viaf)
700
1
  
a| Choudary, Sangeet Paul, d| ....- 0| (viaf)
852
4
  
b| HWPNT c| PENTA j| PENTA.309 PARK 16 p| 4011909
920
  
  
a| book