MARC Record

Leader
001 002266071
003 BE-GnUNI
005 20230805103914.0
008 121012s2013 enka 000 0 eng
010
  
  
a| 2012041125
020
  
  
a| 9781137285928
040
  
  
a| Howest
084
  
  
a| 369.1 2| vsiso
100
1
  
a| Saviolo, Stefania, d| ....- 0| (viaf)
245
1
0
a| Lifestyle brands : b| a guide to aspirational marketing / c| by Stefania Saviolo, Antonio Marazza.
260
  
  
a| Houndmills, Basingstoke ; a| New York, NY : b| Palgrave Macmillan, c| 2013.
300
  
  
a| XIV, 141 p. : b| ill. ; c| 24 cm.
520
  
  
a| What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
650
  
7
a| Branding (Marketing). 2| lcsh
650
  
7
a| Consumer behavior. 2| lcsh
650
  
7
a| Lifestyles. 2| lcsh
650
  
4
a| Merken.
650
  
7
a| Product management. 2| lcsh
700
1
  
a| Marazza, Antonio, d| ....- 0| (viaf)
852
4
  
b| HWPNT c| PENTA j| PENTA.369.1 SAVI 13 p| 4011120
920
  
  
a| book