Fashion management

Type:
boek
Titel:
Fashion management
Auteur:
Schramme, Annick; Moerkerke, Trui; Nobbs, Karinna
Jaar:
2014
Taal:
Engels
Uitgever:
Leuven : LannooCampus, 2014
Paginering:
237 p. : ill.
Plaatsnummer:
SQR.907.1 SCHR 14 (Luipaardstraat Kortrijk)
ISBN:
9789401412384
Onderwerp:
Mode Management
Mode Merken
Samenvatting:
The fashion sector needs management as well Who hasn't heard of the famous 'Antwerp Six'? They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional value chains on their head; the call for sustainability is getting ever louder. This book offers the knowledge and skills that the fashion sector needs to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution, etc. In short, everything that is necessary to manage creative talent in a professional manner.
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