101 design methods : a structured approach for driving innovation in your organization

Type:
boek
Titel:
101 design methods : a structured approach for driving innovation in your organization
Auteur:
Kumar, Vijay
Jaar:
2013
Taal:
Engels
Uitgever:
Hoboken, N.J. : Wiley, c2013
Paginering:
X, 326 p. : ill. ; 24 cm.
Nota:
Includes index.
Plaatsnummer:
ISBN:
9781118083468
Onderwerp:
Technological innovations
Organizational change
Samenvatting:
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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